In Search of Excellence, was published when I was six years old, but as an avid student of economic history and a lover of classical marketing, I felt compelled to re-read this summer, and drew some interesting parallels between the ' excellence and the eight fundamental principles of the great thinkers. And before you ask, the ironic connection between McKinsey and Company thought (one of the best for the profession of management, even if marketing) and managementMarketing is not lost on me. In fact, one could argue that he was with McKinsey, as Tom Peters and Bob Waterman, this book is an excellent thought leadership in and of itself. In reality, there is only one of a long series of thought leader McKinseyites letter written by current and former.
The deep similarities between the thought leaders and leading companies (their time) in In Search of Excellence should not be forgotten, are profiled. Critics thoughtMarketing leadership of its status as a ground for nullity buzzword compliant (although you can find his references to Google just a fraction of how often the words "social media" are). You are missing the point, which means that the thought leadership marketing is a marketing approach based on competence (from the scientific point of view), and requires thought leaders to "live" their message, so that companies in In Search of Excellence embodies the eight basicPrinciples. Thought leadership goes beyond the tactical channels, we often see, as I said, articles and books.
There is, take a couple of new things current or aspiring leaders are thinking and lessons of In Search of Excellence distilled. Let us know what it means for the eight principles of thought leaders.
A targeted action: thought leaders and idea generators are primarily in Excel to exchanging ideas with these customers, includinghave taken the trouble to think about. Mentors are also a "doer." Superior Leadership comes from tangible assets in the market and customers live.
Close to the customer: opinion leaders are naturally customer-centric. This is well illustrated by In Search of Excellence, if the authors had detailed meetings, studies, presentations and discussions with hundreds of people in dozens of companies. The thinkers are what I like to call"Embedded Innovators" and "integrated marketing. They live in the market are and their thinking is the leading issues and problems borne out of the market.
Autonomy and entrepreneurship: extending the role of thought leader's thought leadership far officials for the management of professionals and staff to solve real problems in the corner is free of charge to the customer. Although this has become easier with the advent of social media, butthe corporate ethos, that integration and empowerment, which makes this possible. You will notice that the leaders thought best to publish the contents of the entire organization, and small businesses who are thought leaders well beyond their four walls of luminaries of the sector to engage.
Productivity through people: this principle is best captured by Mark Shepherd instrument of Texas, when he said that every worker should"Viewed as a source of ideas, not only as a pair of hands." thought leaders allow their users to use their intellectual capital to make a difference in society and industry, while easy to make famous in the process.
Hands-on, value driven: the leading manufacturers of thought, not only thinkers. The best organizations in the forefront of thought are the best professionals and we have the experience to bring to a client's situation to bear.
Stick to theKnitting: how excellent companies remain reasonably close to the shops to know that an exemplary thought leaders on issues that have an intimate knowledge and deep experience and who have developed a point of view. This does not mean they do not pursue "opportunities prediction", where you help others emphasize practical ideas for change, means that a company that operates in the metal plating probably is not leadership material for the production of relatedLampshade do.
simple form, lean staff: the high leverage is a characteristic of excellent company, in which it is usual to find companies with a handful of people run a multi-million dollars. thought leaders not to fill their ranks with hordes of researchers, but recruit and retain a handful of luminaries that the weight can lead to intellectual, a pioneer in the field.
Simultaneous loose-laid Features: Excellent Companywere often classified as "barely organized chaos around them product samples." The companies that embody a thought leadership marketing approach allows, in particular, that "to allow the media is its people is no different from their fanatically its values, philosophy and core competency, providing autonomy line-level personnel and their guardians customers in a meaningful dialogue without violating any company to engage values.
If1982 called upon today, we would say that there are still many ideas that relevant organizations can now be applied. The simple fact is that before a company can try to achieve the status of a visionary, has become a highly functional and effective organization with exceptional skills in their market. Therefore, the following eight basic principles of In Search of Excellence, and further adjustment for their leadership initiatives critical thinking. SelectThis approach ensures that everyone can be thought-leaders on the right track.
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