A new organizational paradigm is required to give up all too common in legal and ethical behavior that is in organizations around the world to avoid today. The ethics can no longer be the management of organizations as a side effect of online activities, which is to be considered is seen as a leader to focus on the most important issues of profitability and the bottom line for legal and regulatory guidelines. Rather, ethics as a fundamental responsibility of any leader to be seen in any organization. To avoidPitfalls of ethical lapses, the effect is not only the individual but also the team, the company, shareholders, customers and the public in general, ethics is no less important or less urgent than any other or management. guide function.
In the past, the organization may not be directly responsible for the ethical or unethical behavior of individual members of the organization were considered. unethical actions of members of the organization werethe sole responsibility of the individual. The individual is only liable for deficiencies in ethical behavior and the organization itself has not, to have been seen with other responsibilities (Seeger, 2001, p. 3). But organizations have become more complex and interconnected, individual responsibility has proven more difficult to identify (p. 4). This is true whether we are discussing the responsibility of the successful launch of a new product or notReporting ethical violations. Most every organization today, it is almost impossible to assign a person responsible for the successful launch of a new product, it is equally difficult to have the sole responsibility of one person in an organization can not report the fraud was. It was the researcher who first conceived the idea, or the team that is developing the product managers or marketing or selling responsibility for the success of new product, oris a combination of all of them? In just the same manner, is it the person who does not report fraud to blame, or his manager who pushes for improved results with less emphasis on reporting procedures, or the legal department for not teaching the proper procedures to make reports, or the Human Resource department for not clearly explaining the rules; or is it an organizational shortcoming where all contribute to the lapses in ethical behavior?
In too many organizations "ethical issues are often positioned in opposition to the more important questions of organization profitability" (p. 4). However, in the new paradigm, shareholders cannot be seen as the only, or the most important stakeholder. Rather, all stakeholders must be seen as equally important for the organization to avoid a narrow economic focus which may lead to lapses in ethical behavior which in the end, lead to severe economic and legal consequences for the organization and its stakeholders (p. 4).
New managers and leaders must focus time and energy not only on making the organization profitable, but they must learn to help individuals in the organization recognize situations which may cause ethical dilemmas and ways in which to apply ethical behavior in a way that satisfies all stakeholders. Teaching individuals how to apply ethics when it comes to moral controversies must become a key focus of leaders in the new paradigm (p. 7). "Applied ethics focuses on norms and guidelines of professional practice, methodologies for promoting ethical decision-making, various codes of conducts and how these function to promote discussion, informal decisions, and resolve practical ethical problems (p. 7). This focus must become a new major responsibility of every manager and leader within the new organization.
Texas Instruments is an example of a company that embodies this new organizational paradigm of management. The National Academy of Engineering cites example of how Texas Instruments' leadership is focusing on ethical behavior on its on line ethics center (www.onlinethics.org). The company has created a website for employees to visit which lists hundreds of articles which have been published in corporate magazine TINews.
Examples like Texas Instruments show how a new paradigm is developing in organizations regarding the managerial focus on ethical behavior. Such focus will have beneficial effects on all stakeholders and a long term benefit to the bottom line by improving stakeholder relations and avoiding costly lapses in ethical behaviors which are damaging to the organization and its stakeholders.
References:
Seeger, M., (n.d.). Ethics and communication in organizational contexts: Moving from the fringe to the center.
On line Ethics Center.
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